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29.09.2010
A survey by M&S Money has revealed new research that shows we stick to things that we know and love. The research shows that when shop keepers and businesses earn the British public's trust then customers will keep coming back.
6 out of 10 say that good customer service is the main reason they stay loyal to a person or business and over half cite reliability and good value for money.
The results showed that people have firm favourites among their brands, with almost 25 million Brits remaining loyal to their favourites for 20 years or more.
Some other interesting results were that 1.3 million women have stuck with the same hairdressers for over 20 years, British adults have the same doctor for almost 13 years, with over 10 million staying with the same doctor for 25 years.
Tomas Coulter, Director of 360 Resourcing said “it highlights why it is so important as a business to offer excellent customer service and to ensure that every customer has a positive experience”
